Category: Profiles

Posted on March 29, 2021

Goldman Sachs launched its Marcus brand in 2016, close to 150 years after the investment bank first opened its doors in 1869. Goldman designed the digital bank for people to “better manage their debt by providing fixed-rate, no-fee personal loans,” according to a statement by Goldman Sachs. The following year, the platform expanded by integrating an online deposit program. This piece is a Marcus Invest robo advisor review, including performance, as of March 2021.

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Posted on February 22, 2021

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted over $100 million in assets under management.

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Posted on February 22, 2021

With over three million users, Acorns is the preeminent micro-investing platform that combines saving and investing in one user-friendly application. As opposed to the traditional financial advice industry, Acorns is designed for customers that are just beginning their financial lives.

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Posted on February 22, 2021

With over $45 billion in assets under management, Schwab Intelligent Portfolios is the second-largest direct-to-consumer robo advisor. It offers two service tiers: the first is digital-only and has no management fee, and the second (Schwab Intelligent Portfolios Premium) has a minimum of $25,000 and charges a monthly fee of $30/mo (after a one-time initial planning fee of $300).

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Posted on February 22, 2021

Vanguard Digital Advisor is the new robo advisor offered by the industry-heavyweight, Vanguard. This service is the new digital-only alternative to Vanguard’s popular hybrid-advisor offering, Vanguard Personal Advisor Services. Vanguard for some time now has been the pioneer of low-cost investing, and now it has its own fully-automated robo advisor. 

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Posted on February 22, 2021

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $835 million in assets under management.

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