Category: Robo Guide

Posted on January 17, 2020

Overview

With over $43 billion in assets under management, Schwab Intelligent Portfolios is the second-largest direct-to-consumer robo advisor. It offers two service tiers: the first is digital-only and has no management fee, and the second (Schwab Intelligent Portfolios Premium) has a higher minimum and charges a monthly fee for access to live advisors. Through Intelligent Portfolios Premium, a client can work with an advisor to create custom financial plans for complex financial situations.

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Posted on January 6, 2020

Ranked #2 for First Time Investors

Overview

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $79 million in assets under management and over 19,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios.  SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance.  Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.   

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Posted on December 27, 2019

Ranked #3 for Best Overall Robo


Overview: 

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to $485 million in assets under management, as of December 31, 2018.  

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Posted on December 22, 2019

Vanguard:

Ranked #1 for Best Robo for Complex Financial Planning Needs

Ranked #2 for Best Overall Robo

Ranked #2 for Best Robo from an Incumbent Financial Institution

Overview

With over $140 billion in assets under management, Vanguard’s Personal Advisor Services is the largest direct-to-consumer robo advisor. Vanguard offers a compelling robo with low fees and strong access to live advisors. In our most recent Robo Ranking, Vanguard’s Personal Advisor Services was ranked the Best Robo for Complex Financial Planning Needs, and it was ranked second in the Best Overall Robo and Best Robo from an Incumbent Financial Institution categories. 

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Posted on December 17, 2019

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Ranked #1 for Best Overall Robo

Ranked #1 for Performance at a Low Cost

Ranked #1 for Best Robo from an Incumbent Financial Institution


Overview: 

Fidelity Go offers a compelling robo advisor with a history of strong performance at a low cost. In our most recent Robo Ranking, Fidelity Go placed first in three of the six categories that we use to rank robos: Best Overall Robo, Performance at a Low Cost, and Best Robo from an Incumbent Financial Institution. Fidelity Go’s performance has been consistently strong. In our latest Robo Report, Fidelity Go had the best two- and three-year trailing performance above/below the Normalized Benchmark, as well as the best equity performance over the same periods. Its portfolio is constructed entirely of proprietary Fidelity Flex mutual funds. 

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Posted on December 16, 2019

Wealthfront is Ranked #1 for Digital Financial Planning


Overview: 

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account. 

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