Posted on August 18, 2021

With over $60 billion in assets under management, Schwab Intelligent Portfolios is the second-largest direct-to-consumer robo advisor. It offers two service tiers: the first is digital-only and has no management fee, and the second (Schwab Intelligent Portfolios Premium) has a minimum of $25,000 and charges a monthly fee of $30/mo (after a one-time initial planning fee of $300).

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Posted on August 18, 2021

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $1.4 billion in assets under management.

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Posted on August 18, 2021

With over $200 billion in assets under management, Vanguard’s Personal Advisor Services is the largest direct-to-consumer robo advisor. Vanguard offers a compelling robo with low fees and strong access to live advisors. In our most recent Robo Ranking, Vanguard’s Personal Advisor Services was ranked the Best Robo for Complex Financial Planning Needs.

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Posted on August 18, 2021

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of over $200M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors.

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Posted on August 18, 2021

Merrill Edge is Bank of America’s electronic trading platform that focuses on servicing clients with a lower investable asset base than the typical relationship with a financial advisor. In 2018, the firm was reported to have surpassed $200 billion in assets with over 2.5 million accounts, making it one of the largest digital investment platforms on the market. 

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Posted on August 17, 2021

Goldman Sachs launched its Marcus brand in 2016, close to 150 years after the investment bank first opened its doors in 1869. Goldman designed the digital bank for people to “better manage their debt by providing fixed-rate, no-fee personal loans,” according to a statement by Goldman Sachs. The following year, the platform expanded by integrating an online deposit program. This piece is a Marcus Invest robo advisor review, including performance, as of March 2021.

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