Tag: AUM

Posted on November 4, 2020

Overview

Titan Invest is one of the most unique robo-advice accounts we track at Backend Benchmarking. Titan has over 100mm in its flagship portfolio and it launched in early 2018, making it one of the newest players in the robo-advice industry. Titan’s goal is to make the benefits of a hedge fund accessible to the general public by using modern robo-advisor technology.

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Posted on November 3, 2020

Ranked Top 3 for First Time Investors (Summer 2020 Robo Ranking)

Overview

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $138 million in assets under management and over 34,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios.  SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance.  Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.   

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Posted on November 3, 2020

Ranked #1 for Best Overall Robo (Summer 2020 Robo Ranking)

Ranked #1 for Best Performance at a Low Cost (Summer 2020 Robo Ranking)

Overview

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $835 million in assets under management.

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Posted on November 3, 2020

Wealthfront is Ranked #1 for Digital Financial Planning (Summer 2020 Robo Ranking)

Overview

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account. 

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Posted on November 3, 2020

Betterment is Ranked #1 for First-Time Investors (Summer 2020 Robo Ranking)

Overview

First launched in 2010, Betterment is one of the original robo advisors.  They have raised a total of $275 million in venture funding and have grown to be one of the leading digital advice providers. In their most recent annual disclosure, Betterment reports over $18B in assets under management (AUM) on their platform and services nearly 500,000 clients. 

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Posted on November 3, 2020

Ranked Top 3 for Complex Financial Planning Needs (Summer 2020 Robo Ranking)

Overview

Founded by Wall Street veteran Sallie Krawcheck, Ellevest caters to a historically underserved segment of investors—women. Ellevest is poised to scale quickly, as women are estimated to control north of $11 trillion worth of investable assets in the United States.  Since its founding, Ellevest has managed to raise an impressive $78 million in venture capital funding, including support from familiar names including Melinda Gates and Google co-founder Eric Schmidt

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