Tag: AUM

Posted on August 18, 2021

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted over $100 million in assets under management.

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Posted on August 18, 2021

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $1.4 billion in assets under management.

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Posted on August 18, 2021

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of over $200M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors.

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Posted on August 17, 2021

Titan Invest is one of the most unique robo-advice accounts we track at Backend Benchmarking. Titan has over 100mm in its flagship portfolio and it launched in early 2018, making it one of the newest players in the robo-advice industry. Titan’s goal is to make the benefits of a hedge fund accessible to the general public by using modern robo-advisor technology.

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Posted on August 17, 2021

First launched in 2010, Betterment is one of the original robo advisors.  They have raised more than $275 million in venture funding and have grown to be one of the leading digital advice providers. In their most recent annual disclosure, Betterment reports over $28B in assets under management (AUM) on their platform and services over 600,000 clients. 

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Posted on August 17, 2021

Founded by Wall Street veteran Sallie Krawcheck, Ellevest caters to a historically underserved segment of investors—women. Ellevest is poised to scale quickly, as women are estimated to control north of $11 trillion worth of investable assets in the United States.  Since its founding, Ellevest has managed to raise over $75 million in venture capital funding, including support from familiar names including Melinda Gates and Google co-founder Eric Schmidt

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