Tag: Backend Benchmarking

Posted on June 12, 2020

In the first quarter of 2020, Backend Benchmarking had the opportunity to see how the robo-advice landscape reacted during a major sell-off. From a performance perspective, our Q1 Robo Report noted that our robo accounts generally declined in proportion to their equity percentage, albeit with some interesting exceptions. However, there has been an unexpected surge in new-account openings in robos even in spite of the market decline. 

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Posted on May 18, 2020

Welcome to the May 2020 Backend Benchmarking company update. In this post, we share news of our recent media coverage (Barron’s, Forbes, and others), highlights from the Q1 2020 Robo Report that our research team just released, an update on our development team’s progress, and the last opportunity to have your RIA compared to their peers in our next study.

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Posted on May 6, 2020

Wealthfront is Ranked #1 for Digital Financial Planning


Overview: 

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account. 

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Posted on April 15, 2020

Best Robo for Complex Financial Planning 2020

Winner: Vanguard Personal Advisor Services
Runner-Up: Personal Capital
Honorable Mentions: Ellevest & Wealthsimple

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Posted on March 27, 2020

Welcome to the March 2020 Backend Benchmarking company update. Today, we share an update from our research team on the robos’ movements during the recent market volatility, our progress on application development, Backend Benchmarking’s recent media appearances, and our plan to acquire our first users inexpensively.

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