Tag: Backend Benchmarking

Posted on February 24, 2021

Best Robo Advisor for Digital Financial Planning

  • Winner: Wealthfront
  • Runner-Up: Personal Capital
  • Honorable Mention: Schwab
Read More…

Posted on February 24, 2021

Best Robo for Complex Financial Planning 2021

  • Winner: Vanguard Personal Advisor Services
  • Runner-Up: Personal Capital
  • Honorable Mentions: Ellevest & Wealthsimple
Read More…

Posted on February 22, 2021

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of over $200M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors.

Read More…

Posted on February 22, 2021

First launched in 2010, Betterment is one of the original robo advisors.  They have raised more than $275 million in venture funding and have grown to be one of the leading digital advice providers. In their most recent annual disclosure, Betterment reports well over $18B in assets under management (AUM) on their platform and services nearly 500,000 clients. 

Read More…

Posted on February 22, 2021

Fidelity Go is a compelling robo advisor that ranks well across multiple categories. It benefits from a track record of strong performance, while also shining in the categories of financial planning and costs. Its website offers a set of tools that make planning accessible to all investors. Fidelity Go’s portfolio is constructed entirely of proprietary Fidelity Flex mutual funds with no expense ratio, which brings the total cost down to be a competitive offering.

Read More…

Posted on August 18, 2020

Welcome to the Backend Benchmarking company update. In this post, we share news of the latest release of our Robo Report and Robo Ranking, our most recent Barron’s feature story (our 4th!), an update from our Development team on their progress, and an exciting analysis of Personal Capital’s acquisition for $1 billion and why it is relevant to Backend.

Read More…