Tag: Backend Benchmarking

Posted on August 18, 2020

Welcome to the Backend Benchmarking company update. In this post, we share news of the latest release of our Robo Report and Robo Ranking, our most recent Barron’s feature story (our 4th!), an update from our Development team on their progress, and an exciting analysis of Personal Capital’s acquisition for $1 billion and why it is relevant to Backend.

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Posted on August 11, 2020

Best Robo Advisor for Digital Financial Planning

Winner: Wealthfront
Runner-Up: Personal Capital
Honorable Mention: Schwab

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Posted on August 10, 2020

Best Robo for Complex Financial Planning 2020

Winner: Vanguard Personal Advisor Services
Runner-Up: Personal Capital
Honorable Mentions: Ellevest & Wealthsimple

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Posted on August 9, 2020

Ranked Top 3 for Best Overall Robo (Summer 2020 Robo Ranking)

Overview

Fidelity Go is a compelling robo advisor that ranks well across multiple categories. It benefits from a track record of strong performance, while also shining in the categories of financial planning and costs. Its website offers a set of tools that make planning accessible to all investors. Meanwhile, Fidelity Personal Planning & Advice is there for those with higher investable assets and whom would benefit from a financial advisor. Lastly, Fidelity Go’s portfolio is constructed entirely of proprietary Fidelity Flex mutual funds with have no expense ratio, which bring the total cost down to be a competitive offering.

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Posted on August 9, 2020

Wealthfront is Ranked #1 for Digital Financial Planning (Summer 2020 Robo Ranking)

Overview

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account. 

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Posted on August 9, 2020

Betterment is Ranked #1 for First-Time Investors (Summer 2020 Robo Ranking)

Overview

First launched in 2010, Betterment is one of the original robo advisors.  They have raised a total of $275 million in venture funding and have grown to be one of the leading digital advice providers. In their most recent annual disclosure, Betterment reports over $18B in assets under management (AUM) on their platform and services nearly 500,000 clients. 

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