Tag: Backend Benchmarking

Posted on December 24, 2019

Winter is upon us, but a little snow doesn’t slow us down here at Backend Benchmarking! In this email, we share how the top robo advisors are using our rankings in their marketing, a status update on the progress of our application’s development, more information on our upcoming study of traditional accounts, and the best way to stay up to date on breaking digital advice news.

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Posted on December 17, 2019

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Ranked #1 for Best Overall Robo

Ranked #1 for Performance at a Low Cost

Ranked #1 for Best Robo from an Incumbent Financial Institution


Overview: 

Fidelity Go offers a compelling robo advisor with a history of strong performance at a low cost. In our most recent Robo Ranking, Fidelity Go placed first in three of the six categories that we use to rank robos: Best Overall Robo, Performance at a Low Cost, and Best Robo from an Incumbent Financial Institution. Fidelity Go’s performance has been consistently strong. In our latest Robo Report, Fidelity Go had the best two- and three-year trailing performance above/below the Normalized Benchmark, as well as the best equity performance over the same periods. Its portfolio is constructed entirely of proprietary Fidelity Flex mutual funds. 

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Posted on December 16, 2019

Wealthfront is Ranked #1 for Digital Financial Planning


Overview: 

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account. 

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Posted on December 4, 2019

Betterment is Ranked #1 for First-Time Investors

Betterment is Ranked #3 for Digital Financial Planning


Overview: 

First launched in 2010, Betterment is one of the original robo advisors.  They have raised a total of $250 million in venture funding and have grown to be one of the leading digital advice providers. In their most recent annual disclosure, Betterment reports over $16B in assets under management (AUM) on their platform and services nearly 420,000 clients.  With no investment minimum and a 0.25% management fee, Betterment’s digital-only product is a strong choice for investors. They also offer various financial-planning packages that provide personal consultations with a financial planner on an as-needed basis, so that users only have to pay for personalized professional help as they see fit.  They offer a tiered service model, which allows investors to upgrade as their needs grow. Recently, Betterment has introduced a high-yield savings account to their platform and has announced plans to offer checking accounts in the near future.

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Posted on November 26, 2019

In this update, we are pleased to share details of our continued strong media coverage, information on two new studies we are conducting, and a status update on our application development.

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Posted on November 4, 2019

With the release of its latest ADV filing yesterday, one thing is for certain: Wealthfront has had no trouble gathering cash deposits.  

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