Tag: Backend Benchmarking

Posted on May 1, 2019

SoFi, a company originally built on consolidating student loan debt, has been aggressively expanding into other consumer finance markets. They first launched their robo investing platform in 2017, followed by their cash account offering in 2018, and a self-directed brokerage platform with no-commission trading earlier this year.  

“Although SoFi has a suite of undeniably compelling products, we question whether their customers are their top priority”

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Posted on January 23, 2019

“As interest and adoption grows among banks and advisors, so does activity in B2B robo advice products.”

As interest and adoption grows among banks and advisors, so does activity in B2B robo advice products.  We have witnessed a slew of acquisitions and consolidations in the industry, as asset managers and incumbent institutions attempt to better position themselves for the expansion of the digital advice industry.

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