Tag: Digital Advice

Posted on October 13, 2020

Welcome to the Backend Benchmarking company update. In this article, we share news of our Research team preparing to write the Q3 Robo Report and testing our application for bugs, our Development team getting closer to the finish line, Backend’s media appearances since the Barron’s feature, and exciting news on a partnership with an Ivy League university professor.

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Posted on October 1, 2020

Best Robo Advisor for Digital Financial Planning

Winner: Wealthfront
Runner-Up: Personal Capital
Honorable Mention: Schwab

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Posted on October 1, 2020

Best Robo Advisor for 2020

  • Winner: SigFig
  • Runner-up: TD Ameritrade
  • Honorable Mention: Fidelity Go
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Posted on August 10, 2020

Ranked #1 for Best Overall Robo (Summer 2020 Robo Ranking)

Ranked #1 for Best Performance at a Low Cost (Summer 2020 Robo Ranking)

Overview

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $835 million in assets under management.

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Posted on August 9, 2020

Ranked Top 3 for Best Overall Robo (Summer 2020 Robo Ranking)

Overview

Fidelity Go is a compelling robo advisor that ranks well across multiple categories. It benefits from a track record of strong performance, while also shining in the categories of financial planning and costs. Its website offers a set of tools that make planning accessible to all investors. Meanwhile, Fidelity Personal Planning & Advice is there for those with higher investable assets and whom would benefit from a financial advisor. Lastly, Fidelity Go’s portfolio is constructed entirely of proprietary Fidelity Flex mutual funds with have no expense ratio, which bring the total cost down to be a competitive offering.

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Posted on August 9, 2020

Ranked Top 3 for First Time Investors (Summer 2020 Robo Ranking)

Overview

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $138 million in assets under management and over 34,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios.  SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance.  Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.   

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