Tag: Digital Advice

Posted on January 6, 2020

Ranked #2 for First Time Investors

Overview

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $79 million in assets under management and over 19,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios.  SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance.  Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.   

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Posted on December 27, 2019

Ranked #3 for Best Overall Robo


Overview: 

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to $485 million in assets under management, as of December 31, 2018.  

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Posted on December 17, 2019

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Ranked #1 for Best Overall Robo

Ranked #1 for Performance at a Low Cost

Ranked #1 for Best Robo from an Incumbent Financial Institution


Overview: 

Fidelity Go offers a compelling robo advisor with a history of strong performance at a low cost. In our most recent Robo Ranking, Fidelity Go placed first in three of the six categories that we use to rank robos: Best Overall Robo, Performance at a Low Cost, and Best Robo from an Incumbent Financial Institution. Fidelity Go’s performance has been consistently strong. In our latest Robo Report, Fidelity Go had the best two- and three-year trailing performance above/below the Normalized Benchmark, as well as the best equity performance over the same periods. Its portfolio is constructed entirely of proprietary Fidelity Flex mutual funds. 

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Posted on December 16, 2019

Wealthfront is Ranked #1 for Digital Financial Planning


Overview: 

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account. 

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Posted on December 4, 2019

Betterment is Ranked #1 for First-Time Investors

Betterment is Ranked #3 for Digital Financial Planning


Overview: 

First launched in 2010, Betterment is one of the original robo advisors.  They have raised a total of $250 million in venture funding and have grown to be one of the leading digital advice providers. In their most recent annual disclosure, Betterment reports over $16B in assets under management (AUM) on their platform and services nearly 420,000 clients.  With no investment minimum and a 0.25% management fee, Betterment’s digital-only product is a strong choice for investors. They also offer various financial-planning packages that provide personal consultations with a financial planner on an as-needed basis, so that users only have to pay for personalized professional help as they see fit.  They offer a tiered service model, which allows investors to upgrade as their needs grow. Recently, Betterment has introduced a high-yield savings account to their platform and has announced plans to offer checking accounts in the near future.

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Posted on October 1, 2019

Winner: Vanguard Personal Advisor Services
Runner-Up: Personal Capital
Honorable Mentions: Ellevest & Wealthsimple

Digital-only platforms currently lack the high degree of sophistication and customization needed for complex financial planning.  Therefore, investors looking for more personalized advice and tailored portfolio allocations still need to work with live advisors.  In order to justify the level of customization being offered, such services typically have higher investment minimums than digital-only products.

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