Tag: Minimum

Posted on February 25, 2021

Best Robo Advisor For First-Time Investors

  • Winner: Betterment
  • Runner-up: Wealthsimple
  • Honorable Mention: SoFi
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Posted on February 22, 2021

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted over $100 million in assets under management.

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Posted on February 22, 2021

With over $45 billion in assets under management, Schwab Intelligent Portfolios is the second-largest direct-to-consumer robo advisor. It offers two service tiers: the first is digital-only and has no management fee, and the second (Schwab Intelligent Portfolios Premium) has a minimum of $25,000 and charges a monthly fee of $30/mo (after a one-time initial planning fee of $300).

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Posted on February 22, 2021

Vanguard Digital Advisor is the new robo advisor offered by the industry-heavyweight, Vanguard. This service is the new digital-only alternative to Vanguard’s popular hybrid-advisor offering, Vanguard Personal Advisor Services. Vanguard for some time now has been the pioneer of low-cost investing, and now it has its own fully-automated robo advisor. 

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Posted on February 22, 2021

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $835 million in assets under management.

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Posted on February 22, 2021

In October of 2018, Axos Financial agreed to buy WiseBanyan, one of the first-ever robo advisors. Axos Financial is the holding company for Axos Bank, one of the first digital banks that had over $10 billion in assets at the time of the merger. With its focus on digital banking services, the acquisition allows Axos to offer holistic, digital money management under one brand. 

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