Tag: Robo Ranking
Posted on December 1, 2020
Best Robo Advisor for 2020
- Winner: SigFig
- Runner-up: TD Ameritrade
- Honorable Mention: Fidelity Go
Posted on November 3, 2020
Ranked Top 3 for Best Overall Robo (Summer 2020 Robo Ranking)
Overview
Fidelity Go is a compelling robo advisor that ranks well across multiple categories. It benefits from a track record of strong performance, while also shining in the categories of financial planning and costs. Its website offers a set of tools that make planning accessible to all investors. Meanwhile, Fidelity Personal Planning & Advice is there for those with higher investable assets and whom would benefit from a financial advisor. Lastly, Fidelity Go’s portfolio is constructed entirely of proprietary Fidelity Flex mutual funds with have no expense ratio, which bring the total cost down to be a competitive offering.
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Posted on November 3, 2020
Ranked Top 3 for First Time Investors (Summer 2020 Robo Ranking)
Overview
Originally a consumer lending platform, SoFi has since expanded to offer investment management services. Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $138 million in assets under management and over 34,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios. SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance. Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.
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Posted on November 3, 2020
Ranked #1 for Best Overall Robo (Summer 2020 Robo Ranking)
Ranked #1 for Best Performance at a Low Cost (Summer 2020 Robo Ranking)
Overview
SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors. Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation. Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to over $835 million in assets under management.
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Posted on November 3, 2020
Ranked #1 for Best Robo for Complex Financial Planning Needs (Summer 2020 Robo Ranking)
Overview
With over $172 billion in assets under management, Vanguard’s Personal Advisor Services is the largest direct-to-consumer robo advisor. Vanguard offers a compelling robo with low fees and strong access to live advisors. In our most recent Robo Ranking, Vanguard’s Personal Advisor Services was ranked the Best Robo for Complex Financial Planning Needs.
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Posted on November 3, 2020
Wealthfront is Ranked #1 for Digital Financial Planning (Summer 2020 Robo Ranking)
Overview
Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management. Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations. Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account.
