Tag: Robo Ranking
Posted on January 6, 2020
Ranked #2 for First Time Investors
Overview
Originally a consumer lending platform, SoFi has since expanded to offer investment management services. Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $79 million in assets under management and over 19,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios. SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance. Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.
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Posted on December 27, 2019
Ranked #3 for Best Overall Robo
Overview:
SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors. Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation. Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to $485 million in assets under management, as of December 31, 2018.
Posted on December 24, 2019
Winter is upon us, but a little snow doesn’t slow us down here at Backend Benchmarking! In this email, we share how the top robo advisors are using our rankings in their marketing, a status update on the progress of our application’s development, more information on our upcoming study of traditional accounts, and the best way to stay up to date on breaking digital advice news.
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Posted on December 22, 2019
Vanguard:
Ranked #1 for Best Robo for Complex Financial Planning Needs
Ranked #2 for Best Overall Robo
Ranked #2 for Best Robo from an Incumbent Financial Institution
Overview
With over $140 billion in assets under management, Vanguard’s Personal Advisor Services is the largest direct-to-consumer robo advisor. Vanguard offers a compelling robo with low fees and strong access to live advisors. In our most recent Robo Ranking, Vanguard’s Personal Advisor Services was ranked the Best Robo for Complex Financial Planning Needs, and it was ranked second in the Best Overall Robo and Best Robo from an Incumbent Financial Institution categories.
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Posted on December 17, 2019
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Ranked #1 for Best Overall Robo
Ranked #1 for Performance at a Low Cost
Ranked #1 for Best Robo from an Incumbent Financial Institution
Overview:
Fidelity Go offers a compelling robo advisor with a history of strong performance at a low cost. In our most recent Robo Ranking, Fidelity Go placed first in three of the six categories that we use to rank robos: Best Overall Robo, Performance at a Low Cost, and Best Robo from an Incumbent Financial Institution. Fidelity Go’s performance has been consistently strong. In our latest Robo Report, Fidelity Go had the best two- and three-year trailing performance above/below the Normalized Benchmark, as well as the best equity performance over the same periods. Its portfolio is constructed entirely of proprietary Fidelity Flex mutual funds.
Posted on December 16, 2019
Wealthfront is Ranked #1 for Digital Financial Planning
Overview:
Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management. Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations. Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account.
