Tag: SoFi

Posted on August 10, 2020

Best Robo Advisor For First-Time Investors

  • Winner: Betterment
  • Runner-up: Wealthsimple
  • Honorable Mention: SoFi
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Posted on August 9, 2020

Ranked Top 3 for First Time Investors (Summer 2020 Robo Ranking)

Overview

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $138 million in assets under management and over 34,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios.  SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance.  Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.   

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Posted on June 4, 2020

Overview:

The robo-advice industry has led the way in changing the financial services industry to benefit the average investor. Robo-advice attributes like accessibility, low cost, and low minimums have dramatically impacted the investment management space and are now branching out to other areas including cash management, banking services, and retirement income solutions. 

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Posted on June 1, 2020

Overview:

One of the most common goals we aim for as investors is building a sufficient nest egg for retirement. Years of earning, saving, and withstanding volatility are some of the sacrifices necessary to be comfortable and financially secure in our old age. One of the ways Backend Benchmarking hopes to make this a little easier is by providing transparency and insight into the robo-advisor IRA space. For this article, we focus on robo-advisor performance during the COVID-19 sell-off.

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Posted on November 26, 2019

Fintech companies are continuing to disrupt the financial services industry. Over the past few years, firms have begun to offer high-yield savings accounts that pay very competitive interest rates when compared to the paltry rates savers are accustomed to seeing in their checking accounts.  Recently, the fintechs have expanded their focus to include spending accounts with debit cards. 

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Posted on November 1, 2019

Top Performers:

2-Year Trailing Top Performers  (annualized):

  • Fidelity Go IRA
  • T. Rowe Price IRA
  • Axos Invest IRA
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