Posted on December 16, 2019
Wealthfront is Ranked #1 for Digital Financial Planning
Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management. Wealthfront officially launched in December 2011 and has since raised a total of $205M in venture capital to expand operations. Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors, with over $13.5 billion in assets under management and an additional $7+ billion in deposits into its high-yield cash account.
Posted on December 10, 2019
The robo advice industry will soon have a new player: Goldman Sachs. Details are limited but Rachel Schnoll, head of Goldman’s RIA platform, said that the product is built but not yet available to the public. The new robo advisor is expected to pair nicely with Marcus, Goldman’s consumer-facing bank. Both are part of Goldman’s initiative to move away from exclusively serving the ultra-wealthy and instead to bring Goldman-quality products to the mass-affluent.Read More…
Posted on December 6, 2019
Robo advisors are a high-tech solution to investment management, enabling individuals to invest in a professionally managed and diversified portfolio in less than 30 minutes. As robo offerings have proliferated, a select group has stood out for its wide breadth of technology. The startups who brought the technology to the public nearly a decade ago—Wealthfront, Betterment, and Personal Capital—offer easy-to-use platforms packed with integrated technologies.Read More…
Posted on November 11, 2019
Cash Products Attract Assets
Wealthfront and Betterment have both hit $20 billion worth of assets on their platform. On its website, Wealthfront boasts that its “clients trust [it] with more than $21 billion” as of November 2019. However, regulatory filings suggest that most of this growth has been the result of cash moving into high-yield savings accounts.Read More…
Posted on November 4, 2019
With the release of its latest ADV filing yesterday, one thing is for certain: Wealthfront has had no trouble gathering cash deposits.
Posted on October 31, 2019
JP Morgan Enters the Fray, Vanguard Expands
All hands are on deck for automated investing. Shortly after closing Finn, its millennial-focused banking app, JP Morgan launched You Invest Portfolios—its new digital advisor with a minimum account balance of $2,500 and 0.35% advisory fee. With JP Morgan’s entrance into the digital advice space, there are only a few large U.S. banks that have yet to offer or buy a stake in a digital advisor.Read More…