Posted on January 17, 2020

Overview

With over $43 billion in assets under management, Schwab Intelligent Portfolios is the second-largest direct-to-consumer robo advisor. It offers two service tiers: the first is digital-only and has no management fee, and the second (Schwab Intelligent Portfolios Premium) has a higher minimum and charges a monthly fee for access to live advisors. Through Intelligent Portfolios Premium, a client can work with an advisor to create custom financial plans for complex financial situations.

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Posted on January 10, 2020

December caps off a strong 2019 for robo advisors.  A November report by the Aite Group claims that assets managed by robos are up 10% over the first three quarters of 2019. This does not account for a roughly 10% increase in equity markets in the fourth quarter. At least two robos, United Income and Twine, passed the $1 billion in assets mark. The report paints a bright future for the industry, predicting a four-fold increase in robo assets by 2023. 

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Posted on January 6, 2020

Ranked #2 for First Time Investors

Overview

Originally a consumer lending platform, SoFi has since expanded to offer investment management services.  Although it is significantly smaller than SoFi’s lending platform, SoFi Invest has attracted $79 million in assets under management and over 19,000 accounts, according to its latest ADV filing. SoFi has also introduced four proprietary ETFs, two of which are included in their SoFi Invest portfolios.  SoFi has recently partnered with two fintech insurance firms to offer homeowners, renters, and auto insurance.  Additionally, SoFi offers its customers a zero-commission, self-directed trading platform.   

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Posted on December 27, 2019

Ranked #3 for Best Overall Robo


Overview: 

SigFig started as an offshoot of Wikinvest, a Wikipedia-style resource for investors.  Launched in 2012 as a free portfolio tracking and investment advisor referral service, SigFig is now one of the original robo advisors still in operation.  Between its platform and strategic partnerships with incumbent institutions such as UBS and Wells Fargo, SigFig has grown to $485 million in assets under management, as of December 31, 2018.  

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Posted on December 24, 2019

Winter is upon us, but a little snow doesn’t slow us down here at Backend Benchmarking! In this email, we share how the top robo advisors are using our rankings in their marketing, a status update on the progress of our application’s development, more information on our upcoming study of traditional accounts, and the best way to stay up to date on breaking digital advice news.

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Posted on December 22, 2019

Vanguard:

Ranked #1 for Best Robo for Complex Financial Planning Needs

Ranked #2 for Best Overall Robo

Ranked #2 for Best Robo from an Incumbent Financial Institution

Overview

With over $140 billion in assets under management, Vanguard’s Personal Advisor Services is the largest direct-to-consumer robo advisor. Vanguard offers a compelling robo with low fees and strong access to live advisors. In our most recent Robo Ranking, Vanguard’s Personal Advisor Services was ranked the Best Robo for Complex Financial Planning Needs, and it was ranked second in the Best Overall Robo and Best Robo from an Incumbent Financial Institution categories. 

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