Posted on November 9, 2021

With over $200 billion in assets under management, Vanguard’s Personal Advisor Services is the largest direct-to-consumer robo advisor. Vanguard offers a compelling robo with low fees and strong access to live advisors. In our most recent Robo Ranking, Vanguard’s Personal Advisor Services was ranked the Best Robo for Complex Financial Planning Needs.

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Posted on November 9, 2021

In October of 2018, Axos Financial agreed to buy WiseBanyan, one of the first-ever robo advisors. Axos Financial is the holding company for Axos Bank, one of the first digital banks that had over $10 billion in assets at the time of the merger. With its focus on digital banking services, the acquisition allows Axos to offer holistic, digital money management under one brand. 

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Posted on November 9, 2021

Wealthfront was founded in 2008 as kaChing, a mutual fund analysis company, before pivoting into wealth management.  Wealthfront officially launched in December 2011 and has since raised a total of over $200M in venture capital to expand operations.  Between its investment management and cash account offerings, Wealthfront is now one of the largest independent robo advisors.

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Posted on November 9, 2021

Titan Invest is one of the most unique robo-advice accounts we track at Backend Benchmarking. Titan has over 100mm in its flagship portfolio and it launched in early 2018, making it one of the newest players in the robo-advice industry. Titan’s goal is to make the benefits of a hedge fund accessible to the general public by using modern robo-advisor technology.

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Posted on November 9, 2021

Morgan Stanley Access Investing is the digitally managed account platform offered by Morgan Stanley. Access Investing stands out immediately for its unique investment themes including  Robotics & AI, Defense & Cybersecurity, Emerging Consumer, Genomics, Diversity, and others.

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Posted on November 9, 2021

Merrill Edge is Bank of America’s electronic trading platform that focuses on servicing clients with a lower investable asset base than the typical relationship with a financial advisor. In 2018, the firm was reported to have surpassed $200 billion in assets with over 2.5 million accounts, making it one of the largest digital investment platforms on the market. 

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