Month: December 2017

Posted on December 2, 2017

Digital advice is gaining traction both among individual investors and advisory firms. Although the concept of a robo-adviser was pioneered by start-ups like Betterment and Wealthfront, the technology is being adopted across the advice marketplace. Increasingly, individual investors will come into contact with digital advice solutions as they search for advice providers. For those interested in a low-cost advice and investment selection solution, there are no longer just a few firms from which to choose. Over the last year alone T. Rowe Price, Zacks Advantage, TIAA, TD Ameritrade, Merrill Lynch and Wells Fargo have all released digital advice products. Additionally, LPL and Cetera Financial Group both recently made a robo-advice product available to their advisers to market to end clients. As choices in providers expand, the selection process for investors increases in complexity.

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