Backend Benchmarking Online Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or submit a contact form on https://www.backendbenchmarking.com/ (the “Site”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you submit a contact form or subscribe to the report, we collect certain information from you, such as name, email address, phone number, whether you are an individual investor or a financial professional, and what Robo advisors you use. We refer to this information as “Contact Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information.

How Do We Use Your Personal Information?

We use the Contact Information that we collect generally to:

– Respond to any inquiries sent through the Site

– Communicate with you

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our subscribers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). Device Information may also be used for advertising and remarketing purposes to ensure that information or advertising relating to our products or services are displayed to subscribers.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our subscribers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We do not sell your information.

Behavioral Advertising

As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by visiting these common links depending on the service:

Facebook – https://www.facebook.com/settings/?tab=ads

Google – https://www.google.com/settings/ads/anonymous

Third Party Services

Personal Information is collected using the following services:

  • Google Analytics
  • Google Cloud Platform
  • Google Adwords
  • Google Tag Manager
  • Facebook Pixel

When This Privacy Policy Applies

Our Privacy Policy applies to all services offered by Backend Benchmarking.

Our Privacy Policy does not apply to services offered by other companies or individuals.

Do Not Track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you are a client using our services), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you visit the Site, we will maintain your Device Information for our records for 38 months, and this retention period may reset based on new visit activity. When you submit a contact form, we will maintain your Contact Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at info@backendb.com or by mail using the details provided below:

1973 Washington Valley Road Suite 1, Martinsville, NJ, 08836, United States